FranSmart Concepts is a consumer brand holding company and the company's primary business is the franchising of the Butcher Boys and Franki Bananaz brands.
The group is primarily involved in the establishment of new businesses, marketing and advertising the brands and operational support to the franchised restaurants. The first Butcher Boys restaurant which opened in 1999 was in Florida Road, Morningside, Durban. The first independently owned and operated franchise was established in Amanzimtoti in 2001. Butcher Boys has since expanded into Umhlanga, Hillcrest and Centurion.
The first Franki Bananaz opened its doors in December 2004. This pilot store was opened as a franchise by Guy Cluver. The concept evolved from an extension of the Billy the B.U.M.S brand, and through its own success quickly established itself as a brand. Franki Bananaz has since expanded into Pietermaritzburg, Westville and Centurion.
The success of all these restaurants generated a great deal of interest and numerous enquiries were received from potential investors wishing to establish further franchises both within the country and overseas. This together with the obvious popularity of the brands finally persuaded the shareholders to establish a full-time franchising operation as part of the process intended to regularise the existing use of the brands and to extend such use through the appointment of additional franchisees.