BRAND PROFILES



Butcher Boys is an upmarket steakhouse specializing in prime cuts of well-aged grain fed South African beef and offering a wide selection of vintage wines stored in temperature controlled cellars. A feature of the design is the in-house butchery with a display of meat cuts from which diners may make their personal selection which is then prepared for them on an open grill. The décor consisting of red face brick, deep mahogany interior finishes and rich colours creates a relaxed and warm ambiance. The target market consists of both male and female diners aged 23 years and upwards from the A and B income brackets with a special emphasis on the discerning meat eater.



Franki Bananaz is an up-market Cosmopolitan Cocktail Bar specialising in exotic and classic cocktails with casual dining in a relaxed environment, generating a trendy, safe and fun filled experience. The venues are modern & airy, using vibrant colours with the focus being on the Cocktail Bar. The floor space is equally divided into bar & dining areas. The target market is male & female customers in the A & B income bracket within an age group of 21 - 35 with the emphasis being on our female customers.


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